Athanasiou has been perfecting stuffed figs and diples since 1938, family-run from Kalamata all the way to Panama. The brief was simple in words but challenging in practice: change the look, keep the feeling. We built a branding system flexible enough to cover every product code they make. It ran fully, wall to wall, box to box. Their logo now works as a seal of quality on its own, a reference point for pastry shop aesthetics across the industry.






