The Total Business is an online information portal designed for corporate executives, offering them the latest insights and news in a sleek digital environment. We were asked to come up with that “something” that will turn it into a contemporary seamless interface to catch the eye of industry leaders. Our concept reflected the trustworthiness and feeling of traditional newspapers but was adapted for a super-fast-paced environment like the digital world. The final outcome of The Total Business website set a new standard for business journalism and stood out as a reliable source of information for the corporate world.
